Blog Articles

Get a good brew with Blackpool Enterprise Week!

There is a certain satisfaction about making a brew at work and getting stuck into some hard work – whether it’s sat at a desk, under the bonnet of a car or sorting out that all-important delivery.

The art of a good brew is something Adam Soliman knows a lot about. His company, Charbrew, is now a major player in a booming industry which thrives on people’s need for a decent cup of tea with all the goodness nature can provide. At 21 he was one of the youngest beneficiaries of Blackpool Council’s Get Started scheme and at 23 he was one of the youngest ever recipients of an investment scheme which saw his brand go global.

And fresh (get it?) from launching his new ice tea range to 150 WH Smith stores across the UK, Adam is set to speak about setting up his business and its subsequent success with attendees of Blackpool Enterprise Week at its launch on April 18 at the resort’s Viva show bar.

“When I left university the world was facing financial ruin,” says Adam, “Ironically I graduated with a degree in accountancy and finance and while I was interested in the latter the last thing I wanted to do was go into a market which was losing employees all over the globe and the reason for the failure of the world economy.

“So I took some time out to visit the tea plantations in Vietnam and southeast Asia and learn about the industry. It was vital that I had all the information I needed in order to approach Get Started so they could give me what I needed to start and grow my business.

“Working with Geoff (Reeves) from Get Started was a breath of fresh air because of the experience he had having worked in the soft drinks business before working in the public sector. My first two contracts were with Lakeland in the Lake District and Booths so both quite local and once I had them under my belt the business just grew, meaning we had to expand into a new warehouse and take on new staff.

“It’s not been easy though and anyone who owns their business will know there are always issues to overcome and you have to adapt to your surroundings, which is part of the reason for the venture into the ice tea business.

“Without Blackpool Unlimited’s wealth of business information and its Get Started service I wouldn’t be where I am now so I would encourage them to use them all they can.

“The facilities they have at their disposal are excellent. They can give you the start other organisations struggle to and you never know where it might get you. At the end of the day you have nothing to lose so go for it!”

Adam will be speaking about his experiences and giving out some advice to attendees at the launch of Blackpool Enterprise Week. For a full list of events visit here