Success Stories

Cooking Up Creativity with Mud, Glorious Mud

Posted in Start

After years of looking after other people’s businesses and their brands, a local man has become one of the town’s latest entrepreneurs by creating a mud kitchen range encouraging children to get back to playing outside with nature

James Rashid spent 20 years in automotive industry and has won many awards, including becoming the winner in the UK for Customer Service for the MINI brand in 2012.

Late to parenting, having first child at 42; he and partner Kate now have 2 kids: William 3 1/2 and Elizabeth (Lizzie) 22 mths.

James wanted something his children could do outside that was creative, safe and fun to do.

James said “I’m not a joiner but I enjoy building and creating things. I designed and built my first mud kitchen out of pallets and the children had great fun playing with it.

It’s rewarding creating something that you know will give children and adults lots of fun, I also like the idea of manufacturing something and hopefully as business picks up I can create some other models and accessories.

The first hurdle was the safety standards for toys which was brand new to me. I had to send my prototype for testing which was worrying but when that passed it opened the door to creating a brand and website.

Blackpool Council’s Get Started scheme has been an invaluable support with both 121 meetings as well as courses including marketing, on-line presence and financial planning

It’s been a challenging journey but an exciting one”