Success Stories

Floral ‘Singing in the Rain’

Posted in Grow

You may have noticed recently the latest attraction in the heart of Blackpool - the 'Singing in the Rain' and 'Moulin Rouge' floral display in the Floral Hall in the newly restored Winter Gardens Stepping forward to take a bow is the talented designer who has crafted the displays, Lytham-based Beverley Wood of BWD (Beverley Wood Design).

You may have noticed recently the latest attraction in the heart of Blackpool - the ‘Singing in the Rain’ and ‘Moulin Rouge’ floral display in the Floral Hall in the newly restored Winter Gardens

Stepping forward to take a bow is the talented designer who has crafted the displays, Lytham-based Beverley Wood of BWD (Beverley Wood Design).

Beverley, formerly in retail, moved to south Fylde when her husband transferred to Warton’s British Aerospace base. She specialises in 2D and 3D conceptual design for retail and tourism projects.

She has reinvented and redesigned visitor centres in other towns and her portfolio includes big name clients such as Manchester’s Arndale Centre, Liverpool’s St George’s Hall, John Lennon Airport and more. She also specialises in street furniture.

In spite of having been based here for 12 years Beverley admits: “This is my first local project. I’ve been hoping to get involved in the regeneration of the resort’s spaces and this is a lovely introduction to that.”

She’s thrilled with the light and airiness of the Winter Gardens complex.

Beverley said: “You only have to explore the Winter Gardens and see the pictures on display to realise the potential of the Floral Hall for revival in that tradition – it’s a great space but the key rests in drawing people within to look around.

“The displays were part of that. We’ve gone for a 5ft by 4m banner as a backdrop, a Boston street scene which actually looks quintessentially British, and it draws the eye.”

Although both displays were static the living flowers, 1,000 red and white kalanchoe, a robust semi-succulent, help animate the complex and also prove a real talking point.

The art display has been commissioned by Marketing Blackpool from an idea created by independent agency Showbizworks used to promote the likes of Southport Flower Show - Director Martin Blore says: The Winter Gardens is looking the best it has for years – and we want as many people as possible to appreciate that fact, and see the display.

“We started with an entertainment brief but opted for dance because it’s synonymous with the building and Blackpool. It just seemed natural, in every sense, to create a display that celebrated dance. We didn’t want to go for a cliché and they don’t get more iconic than Singing In The Rain and Moulin Rouge. Timely too, given the wet summer so there’s a sense of irony here too.”

“This complex is a fabulous asset, the town has some great public spaces at its disposal, and there’s no reason why it couldn’t present a great flower show. Indoors or outdoors. It would be lovely if this could spill out onto St John’s Square.”

Both displays were put together by commercial horticulturists from Myerscough Horticultural College.

The displays have now been dismantled but will be returning next year.