OFFiGO One Year On
OFFiGO a website and app based digital service, which tells consumers what is available on their local high street by bringing shops, bars, restaurants and places together online promoting daily offers and events.
The business was founded by CEO Dave Preston who felt the need to bring the high street together digitally to connect with consumers easier. Dave says “the pilot proved that consumers are interested in local information on their high street with over eighty thousand different people visiting the site who collectively viewed over 1.2 million pages promoting local businessessharing reasons to eat, drink, shop and have fun locally”. “We had a number of businesses really pleased with the footfall that came from promoting their business with OFFiGO”
Since launching its test site in September 2017 OFFiGO has won awards from Geovation and Ordnance survey, and recently been given access to $120,000 in support funding by tech giants IBM to help with the development of the version 2 platform. Dave has also met with the high street and communities’ team of the British Government to discuss OFFiGO and how it can help improve the high streets in the UK.
This year OFFiGO has also been commissioned to bring a digital version for 10-16 year olds connecting this age group with opportunities available to them locally in partnership with Head Start which is part of Blackpool Council.
OFFiGO 2.0 is a total revamp providing geo-location features providing consumers with information local to them shared by local businesses. Next year there are plans to implement artificial intelligence software so that consumers find what interests them most so it is personal to each user. With the expansion into other towns more people will be able to access their local high street together online and when they visit other towns on OFFiGO they will be able to access what is available to them that day in that location also. Places such as Morecambe have asked to be part of the expansion with the local bid actively wanting to bring their high street together online as they see the benefits it can bring.
“The high street isn’t dead, it needs to evolve and that needs to include digital, we see a future high street with online businesses opening brick and mortar stores”. “Hopefully over the next 12 months OFFiGO can be that link to help bring the consumers back to spending in local stores aswe will be giving businesses the platform to connect with them”