Success Stories

Seniors - a day-time TV winner!

Posted in Grow

The Fylde Coast’s very own Alastair Horabin from the award winning Seniors Fish and Chip shops flew the flag for the nation’s favourite takeaway when he appeared on national day-time TV last week on the Thursday afternoon magazine chat-show.

‘Deep fried brownies for me!’ was the surprising verdict from Alan Titchmarsh when he tasted four mystery ingredients last week, cooked in Seniors award winning batter.

The Fylde Coast’s very own Alastair Horabin from the award winning Seniors Fish and Chip shops flew the flag for the nation’s favourite takeaway when he appeared on national day-time TV last week on the Thursday afternoon magazine chat-show.

Better known for his expertise in the garden, Alan quizzed Alastair about how Seniors won the title of UKs Best Fish and Chip takeaway in 2012, on the day that the new title holder, The Bay from Aberdeenshire, was announced.

After demystifying the secret of the Seniors delicious fish batter live on air, Alastair went on to chat about sustainability and fish stocks with Jeremy Wade from River Monsters, in the week that mackerel has been demoted to the yellow list of fish that should be eaten only occasionally, due to falling stocks.

Alastair, Managing Director of Seniors, said, “It was a fantastic experience, and fascinating to see behind the scenes of national television. Alan Titchmarsh is a huge fan of fish and chips and I felt proud to be able to represent our industry and of course the Fylde Coast”.

The show that aired on Thursday was actually filmed the day before on Wednesday, with a rehearsal session prior to the live event. The four mystery deep fried foods that Alan and Jeremy sampled also included strawberries and pizza, and gherkins which neither of them were keen on!

‘The best fish and chip shop experience’

Seniors is a chain of four fish and chip restaurants and takeaways on the Fylde Coast, owned by the Horabin family. Takeaway/restaurants in Lytham, Normoss and Thornton, and Seniors Xpress takeaway at Bispham village.

Rick Horabin is a fish merchant with over 30 years of experience in the fishing industry, who moved into retail fish and chips when he bought Seniors at Norcross, Blackpool in 2000. Seniors at Thornton was purpose built by the Horabin family in 2006, with the third store at Lytham opening in 2009. Seniors Xpress was opened in August 2012.