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Think Tank: Back to basics marketing with Simon Iredale

April 21 @ 9:00 am - 1:00 pm

Free
Lancashire Forum Creative presents Simon Iredale with his insights into making marketing fundamentals work you.

About this event

Digital is great. It’s informative and powerful, however, it can be expensive and complicated to manage. As a busy business owner, there is a playbook based on traditional values, low cost and impactful strategies, that will turn heads and generate leads and ultimately sales. This session explores the basics of why we gravitate to brands and ideas to create compelling noise for your business. Whether you’re planning an edgy guerrilla campaign or a traditional leaflet drop the fundamentals are the same.

Lancashire Forum Creative are pleased to be able to welcome you back to take part in this interactive face-to-face session. Join us and special guest speaker Simon Iredale for a hands-on session drawing on Simon’s vast experience and applying that to planning the marketing approach for YOUR business.

There will be plenty of opportunities to network before and after the session (teas and coffees in the morning from 9am and lunch around 12).

Our speaker

Simon has spent over 20 years helping start-ups, SMEs and global brands make sense of the always-on world. As the ex-owner of one of the largest design and marketing agencies in the North West for 17 years, he has been at the cutting edge of what works, what makes an impact, and importantly what doesn’t work for businesses of all sizes.

Book here

Organisers

Lancaster University Management School
Lancaster University Management School

Venue

Lancashire Forum Creative
Creative Innovation Zone (ME414) UCLan Media Factory Kirkham Street
Preston, PR1 2XQ
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