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Think Tank: Sales for Non Sales People by Sales Geek

December 6, 2022 @ 9:00 am - 1:00 pm

About this event

Whatever your product or service, every business has to sell what it is they do. For some people this comes naturally, less so for others. Lancashire Forum Creative is working with Blackburn-based Sales Geek to bring you a Think Tank that will help you refine your sales strategy and make it easier to close those deals. This fun, interactive, practical session is designed to get you working on your own sales approach for your own business.

SalesGeek© are an ISM accredited Training Centre, a mark of the quality of sales training. Sales Geek want to EMPOWER your sales team to grow your business. We give sales people the skill sets they need to create and nurture long lasting relationships with your customers.

We’ll be covering 3 essential areas of Sales:

• Build your BHAG (Big Hairy Audacious Goals) – Understand how to break down your Business Goals into Sales Activity

• Value through Features and Benefits – improve the effectiveness of your Features and Benefits

• Selling with Stories – The science of Story selling and how to use your stories in the right way

This promises to be a lively, engaging session (we’ve worked with Sales Geek before!) and you’ll come away with ideas, techniques and practical learning that you can put into practice straight away.

About the speakers

Tony Capper

Tony is Sales Geeks first Franchisee. He was captivated as a customer of Sales Geek and saw first-hand the impact the Geeks have on the business world. He knew immediately he wanted to unleash his inner Geek and join the gang. With more senior sales experience than he would care to admit, Tony now delivers real transformation for our clients.

Jennie Edmondson

Geek trainer Jennie is an ex RAF Operations Officer and bootcamp instructor. She’s an open water swimming, mountain biking, kettlebell swinging force of nature, always ready to throw some killer shapes to 90’s house music! Jennie is a force for personal development, change, growth and sustainability, so if you if you want to look beyond the ordinary, then Jennie definitely brings her sense of adventure into her sales training, driving change and growth. She will turn you into lean, mean, fighting sales machines in no time.


This programme is open to small and medium sized businesses based in Lancashire.

Please contact us on LancashireForum@uclan.ac.uk if you have any further questions.

Book here


Lancashire Forum Creative


Lancashire Forum Creative
Creative Innovation Zone (ME414) UCLan Media Factory Kirkham Street
Preston, PR1 2XQ
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