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SUMMARY:Meta Ads with Nikki Hesford and the Blackpool Growth Business Academy
DESCRIPTION:Pre Requisites for attendance:\n\n\n\nyou must either be running Facebook Ads or have a plausible intention of running them within the next 3 months\nYou must have an ads budget to run ads with (minimum £100 per month)\n\n\n\nThis session with Nikki is a practical and hands on\, immersive session that will show you how to run effective ads by yourself – even if you use an agency or a third party\, you will be better equipped to understand what you are outsourcing. \nWe will be covering: \n\n\n\nNavigating Business Suite\, including Ad account creation and onboarding clients if you are an agency\nCompliance and best practices to stay safe\nThe principles of ads and types of ads\nAudience types and retargeting (including Pixel use)\nCopywriting and why some ads perform badly\nLive step by step set up of a simple Lead Gen ad campaign\n\n\n\nBook here
URL:https://blackpoolunlimited.com/event/meta-ads-with-nikki-hesford-01/
LOCATION:Peel House
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DTSTART;TZID=Europe/London:20270126T100000
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UID:13422-1800957600-1800964800@blackpoolunlimited.com
SUMMARY:Understanding SEO and it's role in 2027 with Blackpool Growth Business Academy
DESCRIPTION:Search is changing faster than ever and the rules that worked two years ago won’t get you found today. In this focused\, 2-hour online session\, you’ll get a clear\, practical roadmap for ranking in a landscape now shaped as much by AI as by traditional search engines. \nWhat we’ll cover: \n\nKeyword research that works today: how to uncover the terms your audience actually searches for\, focusing on intent over raw volume\, and the tools that make the job easier\nOn-site SEO best practice: optimising your content\, page structure\, headings\, metadata\, and internal linking so search engines understand and reward your pages\nTechnical foundations: the behind-the-scenes signals that affect ranking\, from site speed and mobile-friendliness to crawlability and indexing\nOff-site SEO and authority building: how backlinks\, reputation\, and external signals boost your credibility and rankings\, plus practical ways to earn them\nAI-driven search methodology: how AI Overviews\, answer engines\, and chat-based search are changing the game\, and what it means for how you’re found\nOptimising to be cited\, not just clicked: practical tactics for staying visible when AI summarises answers directly in the results\nFuture-proofing your strategy: how to adapt as search continues to evolve\, so your approach stays effective beyond today’s trends\n\nYou’ll leave with actionable tactics you can apply immediately and a clearer understanding of where search is heading next. \nPerfect for: You will already be implementing SEO\, but want a clear\, up-to-date framework that aligns with AI advances. \nBook your place here
URL:https://blackpoolunlimited.com/event/understanding-seo-and-its-role-in2027-with-blackpool-growth-business-academy/
LOCATION:Zoom
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DTSTART;TZID=Europe/London:20270203T100000
DTEND;TZID=Europe/London:20270203T130000
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UID:13424-1801648800-1801659600@blackpoolunlimited.com
SUMMARY:What the hell’s my P&L – demystify the money in your business
DESCRIPTION:Suitable for: Growth businesses with £75k+ turnover \n10am till 1pm at Peel House\, FY4 5JX with Nikki Hesford \nTake control of your business finances without relying on your bank balance or your accountant to tell you how things are going. \nThis session will help you: \n\nKnow how much profit you want and need to make\nUnderstand how to make that profit happen\nPlan ahead for cashflow\, VAT and tax\nMake confident financial decisions without the year-end panic\n\nBuild a calmer\, more profitable business with greater financial control. \nBook your place here
URL:https://blackpoolunlimited.com/event/wths-my-p-l-demystify-the-money-in-your-business/
LOCATION:Peel House
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