Social media is a valuable means of finding your customers online. The largest social media networks, like Facebook, Twitter, LinkedIn and Google+, are all free and public, and represent a huge opportunity when it comes to having conversations with your customers and promoting your small business.
Whenever you’re talking to your customers, you want to be at your best. Here you’ll find some practical support when it comes to presenting your business and starting conversations through the most popular forms of social media.
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How to make the most out of social media, including a guide to which channels might be right for your customers and, therefore, your business
How to build a strong Twitter profile that represents you and your business
A step-by-step guide to building your Facebook page
Getting started on LinkedIn, including how to create your professional profile
If you haven’t got a website yet, an easy way to start is to get your company name and contact details on the internet, so customers can search for you. Follow these simple steps to create a Google+ profile
Some helpful advice on social media etiquette – the best ways to talk to your customers while still guarding your business’ reputation
If you want to learn how you can use digital tools and services to help your business do more online, you can find a range of resources on the Digital Skills website
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Online resources to help you plan your marketing strategies
You can obtain free independent advice from United Kingdom Trade and Investment (UKTI) on how to carry out marketing research on potential export markets. In certain circumstances, financial support for a market research project can be provided
A UKTI service that helps companies with visits to overseas markets, either as part of an organised group or on an individual basis