Pink Link launches Women in Business Pop Up Shop for the Bank Holiday Weekend
Leading female network, Pink Link, are launching a pop up shop in Houndshill Shopping Centre in Blackpool - in time for the busy Bank Holiday weekend.
Powered by Blackpool Council's business support, Blackpool Unlimited, shoppers will be able to pop in and buy products from local female entrepreneurs, Baby Bamboo and Beyond, Sassy Chic, Little Things to Cherish and Lytham Gin. This will be the ladies first venture into physical retail and shoppers will be able to meet the businesswomen behind these emerging brands.
As lockdown restrictions are lifted, consumers are keen to feel the experience in-person shopping again. Shoppers want the customer experience of seeing and feeling what they are buying as well as the emotional engagement of buying from real people. With Lytham Gin, they will have the added treat of being able to smell and taste the products before they buy.
Coral Horn, Founder of Pink Link and the Enterprise Vision Awards said “We’re ready to talk shop! Many of the women in our network relied on events to showcase their products. The pandemic put paid to this and slashed those opportunities to sell. The Pink Link pop up shop will help these small businesses to expand awareness of their brand and reach new customers as well as having the valuable experience of being a retailer in a premium, high traffic shopping centre at one of the busiest weekends of the year.
Cllr Mark Smith, Cabinet Member for Business, Enterprise and Job Creation, said “Pink Link do an amazing job of promoting women in business so it’s a pleasure for us to sponsor their concept pop up shop. These incredibly talented local businesses will add value to the already great offer we already have at the Hounds Hill shopping centre over what I am sure will be a very busy bank holiday weekend.”
The Pink Link Pop Up Shop will be open from 28 – 31 May. They will be located at the old Virgin shop near the Disney Store. Please show your support for women in business and pop in and say hello.
Established in Blackpool, Lancashire in 2009, Pink Link is dedicated to promoting female entrepreneurship through networking events, conferences, an online community and the Enterprise Vision Awards (EVAS). Connecting, promoting, and supporting women in business to help them grow personally and professionally. The Pink Link community consists of thousands of female entrepreneurs from a wide variety of business sectors. From start-ups to established organisations, Pink Link helps to shine the spotlight on women in business in the UK.
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