Increasing Sales from Existing Customers with the Blackpool Growth Business Academy
June 30 @ 10:00 AM - 1:00 PM
It is a lot easier to get more money from an existing customer than find a new customer – so why do we neglect this important opportunity for untapped revenues?
How do you track, measure and KPI the existing customer spend?
How do you KPI your Account Managers, and are their targets realistic but also challenging? What is your rationale for setting targets? Is this margin driven?
How do your sales team report their performance to the director(s) and provide ongoing visibility of performance?
All this will be covered, plus much more – a must for any organisation that has a sales director, sales manager, account manager, national account manager or business development managers.
