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Reduce Commissions to 3rd party booking sites with the Blackpool Growth Business Academy
October 14 @ 10:00 AM - 1:00 PM
In-person – an intensive and immersive training event, designed for hoteliers and any other business that relies on 3rd party booking sites (such as Booking dot com, Just Eat, etc).
Once upon a time, some clever people realised that hotels, takeaways, restaurants were not very good at marketing themselves. Knowing how to get attention online, get traffic, get eyeballs on your product is a skill and thus, ‘middle man’ marketing companies like Booking dot com and JustEat emerged. And when their website gets tens of thousands of hits per day, and yours get 200 a month – how do you ever compete?
This is a hospitality focused event that will cover:
Where do you begin trying to step away from reliance on OTAs
What resource do you need to be able to bring this function in-house and at what cost?
Understanding how data is king – email, SMS, SEO, social media and paid ads and CRM management
Loyalty scheme and using AI / tech to increase your productivity.
This session is designed for anyone already running a hospitality business – however, if you are a very small business where you are doing everything already, and you don’t have the resource to implement what is being learned, this may not be for you.
Lunch and refreshments will be provided.
*Please note, due to the nature of the funding this event is for Blackpool based businesses only*
