Understanding SEO – From Keywords to AI-Driven Search with Blackpool Growth Business Academy

Search is changing faster than ever and the rules that worked two years ago won’t get you found today. In this focused, 2-hour online session, you’ll get a clear, practical roadmap for ranking in a landscape now shaped as much by AI as by traditional search engines.

What we’ll cover:

• Keyword research that works today: how to uncover the terms your audience actually searches for, focusing on intent over raw volume, and the tools that make the job easier
• On-site SEO best practice: optimising your content, page structure, headings, metadata, and internal linking so search engines understand and reward your pages
• Technical foundations: the behind-the-scenes signals that affect ranking, from site speed and mobile-friendliness to crawlability and indexing
• Off-site SEO and authority building: how backlinks, reputation, and external signals boost your credibility and rankings, plus practical ways to earn them
• AI-driven search methodology: how AI Overviews, answer engines, and chat-based search are changing the game, and what it means for how you’re found
• Optimising to be cited, not just clicked: practical tactics for staying visible when AI summarises answers directly in the results
• Future-proofing your strategy: how to adapt as search continues to evolve, so your approach stays effective beyond today’s trends

You’ll leave with actionable tactics you can apply immediately and a clearer understanding of where search is heading next.

Perfect for: You will already be implementing SEO, but want a clear, up-to-date framework that aligns with AI advances.

Book your place here