Blackpool Unlimited Logo

    SIGN UP >
    • Home
    • Business Help & Advice
          • Get Started
            • Business Start-Up Support
            • Property Locator
          • Growth 4 Business
            • G4B Guide to business finance
            • Tips and tricks for business growth
            • Grow through technology
            • Grow through investment
            • Grow through marketing
            • Grow through manufacturing
            • Grow through skills
            • Where do I start?
            • Property Locator
          • EC2 Office Services
            • Office Space
            • Meeting Rooms
            • Hybrid Meetings with EC²
            • Virtual Office Service
            • Virtual Tour
          • Support
            • Climate Change
            • COVID-19: support for businesses
    • Events
    • News
    • About
    • Partners
    • Contact
    • Climate Change

    Blackpool Unlimited Logo

    • Home
    • Business Help & Advice
      • Get Started
        • Business Start-Up Support
        • Property Locator
      • Growth 4 Business
        • G4B Guide to business finance
        • Tips and tricks for business growth
        • Grow through technology
        • Grow through investment
        • Grow through marketing
        • Grow through manufacturing
        • Grow through skills
        • Where do I start?
        • Property Locator
      • EC2 Office Services
        • Office Space
        • Meeting Rooms
        • Hybrid Meetings with EC²
        • Virtual Office Service
        • Virtual Tour
      • Support
        • Climate Change
        • COVID-19: support for businesses
    • Events
    • News
    • About
    • Partners
    • Contact
    • Climate Change

    Blackpool Unlimited Logo

    • Home
    • Business Help & Advice
      • Get Started
        • Business Start-Up Support
        • Property Locator
      • Growth 4 Business
        • G4B Guide to business finance
        • Tips and tricks for business growth
        • Grow through technology
        • Grow through investment
        • Grow through marketing
        • Grow through manufacturing
        • Grow through skills
        • Where do I start?
        • Property Locator
      • EC2 Office Services
        • Office Space
        • Meeting Rooms
        • Hybrid Meetings with EC²
        • Virtual Office Service
        • Virtual Tour
      • Support
        • Climate Change
        • COVID-19: support for businesses
    • Events
    • News
    • About
    • Partners
    • Contact
    • Climate Change
    SIGN UP >

      Blackpool Unlimited Logo

      • Home
      • Business Help & Advice
        • Get Started
          • Business Start-Up Support
          • Property Locator
        • Growth 4 Business
          • G4B Guide to business finance
          • Tips and tricks for business growth
          • Grow through technology
          • Grow through investment
          • Grow through marketing
          • Grow through manufacturing
          • Grow through skills
          • Where do I start?
          • Property Locator
        • EC2 Office Services
          • Office Space
          • Meeting Rooms
          • Hybrid Meetings with EC²
          • Virtual Office Service
          • Virtual Tour
        • Support
          • Climate Change
          • COVID-19: support for businesses
      • Events
      • News
      • About
      • Partners
      • Contact
      • Climate Change
       

      Fylde Business Put the Wow in Gluten Free

       

       

      A Fylde Coast businesswoman whose medical condition led her to create her own range of bakery products is celebrating opening her new business in Lytham St Annes

      Susan Craddock’s coeliac condition inspired her to create the Wow (Without wheat) Cake Company. Now her products have become a firm favourite with home and professional bakers across the UK.The family business manufactures a really flexible and tasty all-purpose flour as well as sponge, carrot cake and chocolate brownies mixes. All the products wheat free, gluten free, nut free, and dairy free.

      The family business manufactures wheat free, gluten free, nut free, dairy free all-purpose tasty flour, sponge mix and biscuit mix.

      The auto-immune disease which inspired the range and which affects Susan and her mother isn’t a lifestyle choice; it’s a medical condition, the management of which requires a strict gluten and wheat-free diet. Yet Susan found many existing products lacked taste or were dry and crumbly.

      She spent 12 months funding and developing a superior alternative, buying her own manufacturing equipment and testing and blending to find the perfect mix, so that coeliacs could enjoy the same quality and tastiness of baked goods as everyone else.

      And with a growing number of consumers becoming more conscious of their diet - including batch cooking and baking as opposed to buying readymade products – Susan is tapping into a growing trend.

      Throughout the development period, Susan worked with Donna Taylor, High Growth Business Advisor for Blackpool Council’s G4B service. Susan first met Donna at the Blackpool Growth 4 Business Conference in 2018. That one conversation changed everything.

      “Donna’s support has been invaluable,” said Susan. “Every course of action she has recommended has been the right one. She has many suggestions, advice and contacts and we trust her. Working on your own can be lonely and you can get disheartened, but Donna has always been there to reignite our enthusiasm and build our confidence.”

      Donna said, “I grew up as part of a family business, so when I see a family business now it completely resonates with me. Susan doesn’t have a manufacturing background but she knows her subject matter inside out. That, together with her

      tenacity in finding just the right blend for her products, has made her flours and mixes real favourites with her customers.”

      Now manufacturing at premises in Lytham St Annes, Susan is looking to expand the product range with a gingerbread mix inspired by her grandchildren.Susan brought her inspiring story to this year’s Blackpool Growth 4 Business Conference held at the Winter Gardens on the 26th November. 

       

      Related posts

      August 4, 2022

      Boost launches dedicated women in enterprise hub


      Read more
      August 2, 2022

      Blackpool Business Expo returns this November at the new Conference and Exhibition Centre. 


      Read more
      The top of Blackpool tower
      July 28, 2022

      Shared Prosperity Fund – £5m application ready for submission


      Read more

      Get Started

      Business Start-Up Support

      Growth for Business

      • Tips and tricks
      • Where do I start?
      • Property Locator

      Office Services

      • Office Space
      • Meeting Rooms
      • Hybrid Meetings with EC²
      • Virtual Office Space
      • Virtual Tour

      Supporting You

      • Privacy Policy
      • Disclaimer
      • Accessibility Policy
      BLACKPOOL COUNCIL LOGO
      © 2022 Blackpool Unlimited. All Rights Reserved. Website built by Happy Creative
          We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
          Cookie settingsACCEPT
          Manage consent

          Privacy Overview

          This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
          Necessary
          Always Enabled
          Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
          Non-necessary
          Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
          SAVE & ACCEPT