Public Relations (PR) is all about how you communicate with the public and media. It’s different to advertising in that PR provides free coverage, rather than paying for space.
The media can help you gain new customers and boost your business, but how can you get them to work with you? Mary Murtagh helps small business owners put their best foot forward with the media: explaining what journalists want, the ingredients for a killer press release and sharing insider secrets.
This talk lifts the lid on how to get your business in print, on radio and broadcast on TV.
Mary is an award-winning news reporter, video journalist, media trainer, copywriter and PR.
With 15 years’ experience working in newsrooms across the UK and US, Mary helps thousands of SMEs, start-ups and social enterprises to get millions of pounds worth of free publicity in print, radio and television coverage.
She regularly deploys overseas to take part in MOD and NATO military exercises, where she trains personnel to handle difficult interviews dealing with fatal accidents, mistakes, complex political situations and justifying military action.
Back in the UK she takes part in emergency planning exercises, producing social media updates, print and broadcast news items to simulate the media’s reaction.
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